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The Google Video and YouTube Video Shootout

As more and more of the free video hosting services spring up I thought I'd take a moment to compare the relative quality of the two largest providers of the service for ease of use, available options and image quality. First up, Google Video. Signing up for both services requires the same information and both signups work as intended.

The process for uploading video to Google is essentially the same as uploading video to YouTube with one significant difference. The Google Video Uploader application allows you to cue multiple videos and runs as a simple standalone application so you don't have to be logged in via your browser to manage your videos or upload them. You'll simply enter your Google account information and password and the application does the rest.

Google Video Uploader Interface

UPLOAD INTERFACE: Google: 1 YouTube: 0

As far as speed, neither seems especially fast although in unscientific testing I believe that YouTube is marginally faster by about 10%. But there are far too many variables to make any definitive statement regarding who's service is the fastest.

UPLOAD SPEEDS: Google: 1 YouTube: 1

Once you get the video uploaded, accessing it on the Google site is more complicated than necessary as it seems they've nested most everything behind something else. For instance, here are the user control panels from each site.



Now, the user control panel is the screen where you should be able to easily manage your existing videos and make any adjustments. Google, for some reason, doesn't want to let you do it the easy way. If you look, Google's interface for this page gives you essentially three obvious options. You can delete the video, you can edit the video information or you can actually go to the viewing page. That's it in a nutshell. Oh and you can go to your account from here as well. Which seems strange since I thought you were already IN your account.

See Google, in it's infinite wisdom, lets you use the same logon for everything they own which would be nice except in this case if you click the my account link it takes you to this:

Notice anything missing? What happened to Google Video? You were just dumped back to some midpoint for all of the Google Services. I think. But based on the design of that page I can't be sure. I can be sure that based on that page your only way back to Google Video is the browser's back button. That's right, we've got all the coders money can buy but we forgot to code a nice link on this page to take you back. We do have the options for logging out or getting help but I'm not convinced that the help desk folks aren't the same ones who coded this in the first place so I'll take my chances with the back button.

Now look back up the page at the YouTube version of that screen. What you see there is your video clip (with a still image to jog your memory), a watchable link, the URL for sending it to people in emails or for posting on non-embeddable webpages, the status of the video, the number of views, the rating, any comments, the ability to edit the video, the ability to remove the video, and the ability to make that your profile icon. Oh, and tags for the video.

USER CONTROL PANEL: Google: 0 YouTube: 1

Clicking the Edit Video button on each takes you to a page that looks like this:



I'll give the gang at Google this much, they sure do know how to put together a category list. It trounces the YouTube category choices by more than 2 to 1 which would be great if you could actually do something worthwhile on this page other than that. Over on the YouTube version of this page, you can copy the fully embeddable (is embeddable a word?) code for your video on this page, you can watch the video, you can go back to your My Videos Page or you can...wait a minute.

I'm seeing a trend here. Every page of YouTube has a consistency in that those handy tabs on the top are always available to take you to every area you need or want. Google? You could always click the My Account page for a laugh and then hit the back button. But why torment yourself that way?

EDIT VIDEO PANEL: Google: 0 YouTube: 1

Next up, let's take a gander at the actual Home Page for each site.

I don't know about you but I don't read Hiragana or Katakana but I sure know it when I see it and I see one of the first videos on this page is clearly in a language other than my own so Google needs to work on filtering their content so it makes sense to the end user. Hey, isn't that German and Vietnamese on there as well? Cool. Now maybe someone will start posting Language Learning videos so I can figure out what I'm missing.

Don't get me wrong, they're each a beautiful looking language but it does me no good since I have no earthly idea what that video might be and I'm not just randomly clicking on a video link because weird things happen when you do.

HOME PAGE DESIGN: Google: 0 YouTube: 1

I feel like I'm missing something.

Oh yeah. We still haven't seen the embeddable (there's that word again) code on the Google site so that we can add a watchable video to our page. And I know for sure it's here somewhere because during my random wandering around I saw it. I think. Well, the obvious place to look is on the video page. So back to the excel spreadsheet of video pages we go. Could a site for cool content and distribution really be this bland?

Apparently so. Alrighty let's click on the view video link.

AHA! There's the embeddable code for your video. Except it's not really there when you arrive at the page. Oh no. You have to click the share video button.

But wait. There's more. Then you have to click the embedded html button to finally see that bit of code which YouTube has been dangling in front of you since you got to their version of this page. But you probably don't need it if you're using YouTube since they were kind enough to provide it for you 4 pages ago and they didn't make you click 12 times to find it.

The last page we're going to look at is the Video Reports Page. Actually, that's a lie. What I'm going to do is stop making fun of the excel spreadsheet look and feel of Google and just point out that, oh hell, nevermind; see for yourself.

VIDEO REPORTS PANEL: Google: 0 YouTube: 1

Finally, we come to the whole point of both sites. Namely, hosting free videos for all the world to watch. Without further adieu, I give you the video comparison.

Both feeds are based on the same video clip. The uploaded file was near the maximum allowable size at 90 megabytes. I also purposely didn't down rez it because I don't think it matters because it looks like they down rez it for you so the DV-AVI resolution of 720x480 was what they got to work with.

As you can see, the Google feed is smaller at 400x326 to the YouTube feed which is 425x350. Google's does look better but I'm not sure that's not a product of making the video smaller than anything else since I'm just not inclined to give them the benefit of having developed a radically better compression codebase. So on video quality, it's a tie.

VIDEO QUALITY: Google: 1 YouTube: 1

Now we come to the part where I tabulate the score and arrive at the grand (and painfully obvious) conclusion.

Drum roll please. May I have the envelope?


Google, take your 2 points and come back when you're ready. I was going to include the latest edition to the free video sites and one that's getting alot of press because they claim they're going to pay you for showing your video Eefoof (yes, that's their real site name) but after trying to get access and then seeing the quality of the video feed when I finally did I decided that they might need some quality time before gazing over there with a critical eye. I'll just leave it at that.

UPDATED for Jim: Vimeo has a nice site design and is easily the fastest of the services I've tested for upload speeds but there are three issues that would keep me from using the service. The first is I can't actually get my video to play. Here's the screen:

Aside from getting that question mark for a video which I've uploaded to every other site without fail, I also noticed that the upload process doesn't actually transcode the video. Apparently they set it up so that step of the process doesn't occur until someone actually wants to play the video. You can see the que near the top of that shot. Having a que like that creates a negative user experience because it makes the first person to want to see the video wait.

Finally, Vimeo has a limit of 30 megabytes. Per week. So they've solved the issue of bandwidth costs by throttling users to a really meager amount of available upload size and there doesn't appear to be any way to increase that limit.

Overall, the barrier to entry seems ridiculous for Vimeo when taking into account the competing services. Not a good experience and I wouldn't recommend it to others unless you have very little content you want to share.

CORRECTION: After going back into Vimeo and starting a new video download I watched the process unfold and while the question mark still pops up and it appears to be done, it in fact is simply taking a really, really long time so that eventually the video is available.

Greg -

This is a great post, and I plan to post about in on Making Movies tomorrow. Do you have plans to rate other video-sharing services, in particular Vimeo?



I'd like to revisit this every so often to see how the landscape is developing for hosted video services. I'll go take a look at Vimeo and maybe do a follow-up piece next week to add a couple of the smaller upstarts to the mix to see how they fare.

It is especially interesting to me because it is really a fundamental shift for communities like ours where we can for the first time really interact with each other in meaninful ways. Personally, I would be willing to pay a monthly subscription fee if I could have two things.

Number one, I want the ability to control the video format and number two, I want to be able to embed that format in multiple resolutions on my page. I'd pay for a service that allows me to do that and doesn't cost an arm and a leg but paying is a whole other issue that is going to start impacting all these sites who have to be hemhorraging cash for all the costs they are incurring to do this.

But for now, I'm enjoying the ride.




I took a quick look at Vimeo. While it wins hands down for upload speed(no pun intended), it's got 2 glaring issues. I'll add a short blurb onto the end of the article so I can attach a screen shot of my experience.

Greg -

How do you know that your video didn't go into the render queue as soon as the upload completed? Just because you didn't see the "94 videos ahead of you" message until you tried to view the video doesn't mean it wasn't already in the render queue. In my experience, Vimeo puts videos into the render queue right away, although it sometimes takes a long time for the render to complete.

As for the 30-MB limit, I agree, it seems excessively small.



The que was secondary to the issue that it ran for a few moments, then it stopped running altogether which is why the "?" came up. The browser was no longer showing any movement on the file. It was showing Done in the corner of the browser window indicating that the file was no longer moving.

However, even if it had been functioning, I don't think it's a good method for doing video sharing if that's they way it works.

Are the files available when you click on them or does that first play attempt cause the loading issue? I would hope they load the video the same way as Google and YouTube and not give you access to it until it's actually ready to be viewed.

Either way, Vimeo is a really niche little site with that 30mb limit and I don't see it being something most video editing types gravitate toward. I see that as being more of a mom and pop kind of service where they might not download more than a clip or two a week.



PS I added your blog to my links list and I'll do a short news bit on your site letting everyone know about it tomorrow once you post your story.

Greg -

Wrote up a blog entry that will appear on Making Movies first thing in the morning.


Great writeup, but you seem to be very focused on the provider. A lot of people are more concered about the user end. Two examples:

1. YouTube needs to loose a point for watermarking the video. Period.

2. I could be wrong about this, but Google's videos seem to be cached while YouTubes are not. If so this is a big deal if you ever want to show/see a video again, or even just reload the page. Again, I could be wrong, but I don't think so.

Very informative. This is the first comprehensive side-by-side comparison I've seen yet.

What are your thoughts on Veoh? I'd like to see how you think they compare.


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